CommLinks Blog

Just about everyone in offices around the country are gathered around the water cooler talking about one of two things – Tiger’s 15th Major victory at the 2019 Masters, or the last season of Game of Thrones. We’re in the golf industry, so we’re all pretty giddy about the former.

There was a time when golf information was scarce and difficult to find. If you didn’t subscribe to Golf Magazine you had to peruse the swing tips while waiting for your tires to be rotated or read it at the doctor’s office.

Fridays are special here at Communication Links. Most Fridays, the Communication Links team gets together over soda pop, craft beer and Jameson to discuss some important matters. Sometimes our Friday happy hours are brainstorm sessions to come up with the next big idea for our clients.

Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee times long before social media, and you’ll be able to sell tee times long after the social network giants of today…

After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game or music streaming service.

Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional media in their marketing stack compared to some of the new and exciting vehicles in the digital advertising space.

One of the biggest issues for general managers, owners, and management companies in the golf industry is to understandhow their golf operation compares to their competitor. The process of benchmarking is creating a standard or reference by which others can be measured or judged. Benchmarking can apply to the golf…

One of the really big issues that keeps our chief digital officer awake at night is digital security. This includes website hosting security, the security and privacy of our network servers and email security. Oftentimes, the first two items above can in fact be compromised by the last item: email…