CommLinks Blog

As the world wrestles with COVID-19 countermeasures, common, if a bit overused, descriptions of the situation run the gamut from “unprecedented” to “uncharted.” But for professional golfers playing for the first few times without the sights and sounds of the…

We had the great pleasure of working on the Dumbarnie project on Scotland's Firth of Forth. For all of us at Communication Links, seeing this wonderful property now open for play is gratifying. The fact that Dumbarnie is receiving favorable…

The Thunderbirds are no strangers to charities like St. Mary’s Food Bank and United Food Bank and their mission to alleviate hunger through the gathering and distribution of food.

Still feeling the sting of the cancellation of the 2020 NCAA Division I Men’s and Women’s Golf Championship, the tournament hosts gathered at Grayhawk Golf Club for a special event to, first, honor what didn’t happen, and second, celebrate the…

The Thunderbirds – hosts of the Waste Management Phoenix Open – are providing $1 million in emergency funding to assist Arizona charities during this time of great uncertainty.

I’ve spent more than half my life working as a liaison between my clients and the media. The bulk has come during my tenure at Communication Links where our interactions are primarily with those in the golf, travel and luxury…

Just about everyone in offices around the country are gathered around the water cooler talking about one of two things – Tiger’s 15th Major victory at the 2019 Masters, or the last season of Game of Thrones. We’re in the…

There was a time when golf information was scarce and difficult to find. If you didn’t subscribe to Golf Magazine you had to peruse the swing tips while waiting for your tires to be rotated or read it at the…

Fridays are special here at Communication Links. Most Fridays, the Communication Links team gets together over soda pop, craft beer and Jameson to discuss some important matters. Sometimes our Friday happy hours are brainstorm sessions to come up with the…

Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee times long before social media, and you’ll be able to sell…

After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game or music streaming service.

Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional media in their marketing stack compared to some of…