Every year, more than 500,000 fans descend on TPC Scottsdale for the Waste Management Phoenix Open, the best-attended golf tournament in the world. For the last 20 years, Communication Links has played a key role for media relations and marketing of the tournament.
“The Greatest Show on Grass” is just the beginning. Communication Links also handled media relations for the Frys.com Open, another professional event, for five years. Other tournaments past and present include the AJGA’s Thunderbird International Junior, Williams World Challenge, Andersen Consulting World Championship of Golf, Tommy Bahama Challenge and a full calendar of Junior Golf Association of Arizona tournaments.
Of course, the WM Phoenix Open receives by far the most fanfare. In fact, for the second consecutive season, the 2019 Waste Management Phoenix Open was named the PGA TOUR “Tournament of the Year,” marking the fourth time in the last six years the event has taken top honors. The tournament also won the “Best Integrated Marketing” award for its engaging and creative year-round marketing campaign. And Communication Links was in the thick of it all the while.