The Tech Lab

Email Marketing Works For Small Business Consumers

In the inbound marketing stack, there are a number of inter-connected tools used to attract, inform and convert existing customers and newly-found prospects. Social media, pay-per-click and programmatic digital advertising have emerged as leaders in both B2B and B2C marketing efforts. But, what about email marketing?
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September 5, 2018
The Tech Lab

Twitter Comes Clean and Users Need to React

Within the last few days you may have heard that Twitter is self-reporting a potentially catastrophic event that could have been a major blow to online security. From all appearances and claims by Twitter, they escaped any hacker intrusions and your online access credentials have not been compromised.
The Tech Lab

From Russia With Very Little Love

In November 2017, I wrote an extensive post about the KRACKS cybersecurity threat against home and business Wi-Fi routers. It appears this particular threat has run its course, although vulnerable routers still exist all around the world. If your IT team updated your business routers, or if you did so…
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April 17, 2018
The Tech Lab

What’s a Browser?

I was part of the decision-making that led to the transformation of the original Netscape Browser into what is today known as Firefox. That took place in 2001 when we spun the entire browser team out of Netscape and provided the initial round of funding to set up the Mozilla…
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November 26, 2017
The Tech Lab

Programmatic Pitfalls

Programmatic advertising is here to stay. This automated bid-buy-place-report ecosystem of advertising has demonstrated its ability to be a quick way to pulse digital ads efficiently and to do so across multiple media platforms from the comfort of the advertiser's or agency's office.
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March 22, 2017
The Tech Lab

Google Forces Secure Browsing

Google is doubling down on website security by doing something I consider very heavy-handed. But, when did Google do anything that was less than heavy-handed? However, I have some good news, and I have some bad news, and then I have some pretty good news.
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January 20, 2017