The Tech Lab

Global Take Down of Dangerous Botnet

On March 10, 2020, Tom Burt, a cybersecurity executive at Microsoft, released a blog post about a significant step taken to corral one of the most prolific botnets we’ve ever seen. In coordination with worldwide ISPs, domain registrars and with…
Jim Martin
March 12, 2020
The Tech Lab

Email Marketing Works For Small Business Consumers

In the inbound marketing stack, there are a number of inter-connected tools used to attract, inform and convert existing customers and newly-found prospects. Social media, pay-per-click and programmatic digital advertising have emerged as leaders in both B2B and B2C marketing…
Jim Martin
September 5, 2018
The Tech Lab

From Russia With Very Little Love

In November 2017, I wrote an extensive post about the KRACKS cybersecurity threat against home and business Wi-Fi routers. It appears this particular threat has run its course, although vulnerable routers still exist all around the world. If your IT…
Jim Martin
April 17, 2018
The Tech Lab

What’s a Browser?

I was part of the decision-making that led to the transformation of the original Netscape Browser into what is today known as Firefox. That took place in 2001 when we spun the entire browser team out of Netscape and provided…
Jim Martin
November 26, 2017
The Tech Lab

Programmatic Pitfalls

Programmatic advertising is here to stay. This automated bid-buy-place-report ecosystem of advertising has demonstrated its ability to be a quick way to pulse digital ads efficiently and to do so across multiple media platforms from the comfort of the advertiser's…
Jim Martin
March 22, 2017
The Tech Lab

Google Forces Secure Browsing

Google is doubling down on website security by doing something I consider very heavy-handed. But, when did Google do anything that was less than heavy-handed? However, I have some good news, and I have some bad news, and then I…
Jim Martin
January 20, 2017