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    Up Your Social Game – The Importance of Engagement CommLinks Blog

    Up Your Social Game – The Importance of Engagement

    Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee times long before social media, and you’ll be able to sell…
    Jeff Locke
    Jeff LockeMarch 1, 2019
    Every Golfer is Reachable, and it’s Affordable CommLinks Blog

    Every Golfer is Reachable, and it’s Affordable

    After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game or music streaming service.
    Jeff Locke
    Jeff LockeFebruary 22, 2019
    Marriott Starwood Security Breach Could Cost You The Tech Lab

    Marriott Starwood Security Breach Could Cost You

    Have you had a Starwood Hotel guest reservation since 2014? If so, Starwood's full line of hotel brands, all owned by Marriott Corporation, has had its entire database breached by hackers that will impact up to 500 million customer accounts.
    Chief Web Developer
    Chief Web DeveloperDecember 2, 2018
    Email Marketing Works For Small Business Consumers The Tech Lab

    Email Marketing Works For Small Business Consumers

    In the inbound marketing stack, there are a number of inter-connected tools used to attract, inform and convert existing customers and newly-found prospects. Social media, pay-per-click and programmatic digital advertising have emerged as leaders in both B2B and B2C marketing…
    Chief Web Developer
    Chief Web DeveloperSeptember 5, 2018
    Twitter Comes Clean and Users Need to React The Tech Lab

    Twitter Comes Clean and Users Need to React

    Within the last few days you may have heard that Twitter is self-reporting a potentially catastrophic event that could have been a major blow to online security. From all appearances and claims by Twitter, they escaped any hacker intrusions and…
    Chief Web Developer
    Chief Web DeveloperMay 5, 2018
    The Importance of Digital Advertising: Targeting CommLinks Blog

    The Importance of Digital Advertising: Targeting

    Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional media in their marketing stack compared to some of…
    Jeff Locke
    Jeff LockeApril 24, 2018
    From Russia With Very Little Love The Tech Lab

    From Russia With Very Little Love

    In November 2017, I wrote an extensive post about the KRACKS cybersecurity threat against home and business Wi-Fi routers. It appears this particular threat has run its course, although vulnerable routers still exist all around the world. If your IT…
    Chief Web Developer
    Chief Web DeveloperApril 17, 2018
    What’s a Browser? The Tech Lab

    What’s a Browser?

    I was part of the decision-making that led to the transformation of the original Netscape Browser into what is today known as Firefox. That took place in 2001 when we spun the entire browser team out of Netscape and provided…
    Chief Web Developer
    Chief Web DeveloperNovember 26, 2017
    Security Concerns for Your Office and Home Wi-Fi Routers The Tech Lab

    Security Concerns for Your Office and Home Wi-Fi Routers

    If you ever walked into your business office and your iPhone, iPad, Android Phone or your notebook computer automatically re-connected with your company's Wi-Fi Router, you may be vulnerable. If you walk into a Starbucks, or your home office or…
    Chief Web Developer
    Chief Web DeveloperOctober 18, 2017
    Golf Benchmarking: What You Need to Know CommLinks Blog

    Golf Benchmarking: What You Need to Know

    One of the biggest issues for general managers, owners, and management companies in the golf industry is to understandhow their golf operation compares to their competitor. The process of benchmarking is creating a standard or reference by which others can…
    Jeff Locke
    Jeff LockeMarch 29, 2017
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