Jeff Locke

I’ve spent more than half my life working as a liaison between my clients and the media. The bulk has come during my tenure at Communication Links where our interactions are primarily with those in the golf, travel and luxury…

Just about everyone in offices around the country are gathered around the water cooler talking about one of two things – Tiger’s 15th Major victory at the 2019 Masters, or the last season of Game of Thrones. We’re in the…

There was a time when golf information was scarce and difficult to find. If you didn’t subscribe to Golf Magazine you had to peruse the swing tips while waiting for your tires to be rotated or read it at the…

Fridays are special here at Communication Links. Most Fridays, the Communication Links team gets together over soda pop, craft beer and Jameson to discuss some important matters. Sometimes our Friday happy hours are brainstorm sessions to come up with the…

Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee times long before social media, and you’ll be able to sell…

After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game or music streaming service.

Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional media in their marketing stack compared to some of…

One of the biggest issues for general managers, owners, and management companies in the golf industry is to understandhow their golf operation compares to their competitor. The process of benchmarking is creating a standard or reference by which others can…