Jeff Locke

The concept of social media is here to stay. It is not a fad. It is not just for Millennials to update their friends on what they ate for dinner. And regardless of your personal opinions on each individual platform,…

December 2020 marks the 25th anniversary of the 1995 opening of the Raptor Course at Grayhawk Golf Club. The timing could not have been better. Raptor’s launch (and Talon's debut in ’94) coincided with a golf renaissance. As the industry…

I’m not a golfer. I never have been. Now that may be an odd admission for someone who’s spent nearly his entire adult life promoting the game. But the truth is, I’m not.

When golf industry leaders announced they were “growing the game of golf” – they meant it. Kids now enjoy a field of opportunities, both new and old, made even more popular as other sports take a timeout. Several junior programs…

For a while, stepping back from social media was probably the best thing to do. Take a pause, gather thoughts, brainstorm and reevaluate; after all, choosing to post nothing over posting something you are unsure of, is a sure bet.

As the world wrestles with COVID-19 countermeasures, common, if a bit overused, descriptions of the situation run the gamut from “unprecedented” to “uncharted.” But for professional golfers playing for the first few times without the sights and sounds of the…

We had the great pleasure of working on the Dumbarnie project on Scotland's Firth of Forth. For all of us at Communication Links, seeing this wonderful property now open for play is gratifying. The fact that Dumbarnie is receiving favorable…

The Thunderbirds are no strangers to charities like St. Mary’s Food Bank and United Food Bank and their mission to alleviate hunger through the gathering and distribution of food.

Still feeling the sting of the cancellation of the 2020 NCAA Division I Men’s and Women’s Golf Championship, the tournament hosts gathered at Grayhawk Golf Club for a special event to, first, honor what didn’t happen, and second, celebrate the…

The Thunderbirds – hosts of the Waste Management Phoenix Open – are providing $1 million in emergency funding to assist Arizona charities during this time of great uncertainty.