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Jim Martin

What’s a Browser? The Tech Lab

What’s a Browser?

I was part of the decision-making that led to the transformation of the original Netscape Browser into what is today known as Firefox. That took place in 2001 when we spun the entire browser team out of Netscape and provided…
Jim Martin
November 26, 2017
Programmatic Pitfalls The Tech Lab

Programmatic Pitfalls

Programmatic advertising is here to stay. This automated bid-buy-place-report ecosystem of advertising has demonstrated its ability to be a quick way to pulse digital ads efficiently and to do so across multiple media platforms from the comfort of the advertiser's…
Jim Martin
March 22, 2017