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PUBLIC RELATIONS

Our public relations operation centers around creating and maintaining a positive reputation and relationship between your brand and the many groups we like to call “publics”: existing customers, prospective customers, media, shareholders, employees and others. We do so by creating and following a communications plan that leverages the media as well as direct communications specifically tailored to other audiences.

Media Relations

It’s not what you know, it’s who you know. And we know who to know in the golf, hospitality and real estate media worlds. We take our relationships with the media very seriously, so they take us seriously. We tell each client’s story with accuracy, enthusiasm and clarity, so the media can easily turn it around and present it to their viewers/readers. We serve as a valuable source they can depend on to provide timely and relevant information.

Publicity

Identifying stories that resonate with the media is part art and part science. Throwing a bunch of stuff at the wall and hoping something sticks is not our style. We pride ourselves on matching the story with the right person to not only get the story placed, but to gain credibility among the media. We want them to know that answering our phone calls or opening our emails will be worth it.

Consulting

Our communications specialists work as intermediaries between the public and the organizations we serve. We help each client effectively disseminate and communicate their mission, policies and goals to the public. Additionally, we anticipate and inform our clients of the public’s potential worries and expectations to help the businesses maintain a positive brand image among the public.

Special Events

Everybody likes a good party. Planning is the first step. With years of experience, we help shape and manage the process from developing a theme to mailing the invitations and fielding RSVPs. Media familiarization trips, housing development grand openings and golf events are examples of special events we help manage as well as chase publicity to maximize exposure.