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BRANDING

Your brand is the single most important aspect of your marketing efforts. It is your organization’s identity, the symbol and perception of your customers’ experience and the representation of how you fit in the marketplace. Your brand gets you recognized and remembered and is critical to the creation of loyal customers.

Storytelling

Commlinks hosts fruitful storytelling sessions early in the development process to help establish a distinctive sense of place for golf clubs, restaurants, real estate developments, resorts and more. We also offer re-branding sessions to reinvigorate tired brands. Either way, the process entails spending valuable time with founders and partners to collectively author the storyline narrative, set a plan for the future in terms of culture, identity, traditions, interaction, icons and programming created through a shared vision and team foundation.

Identity Creation

Once the storytelling process plays out in the abstract, it’s time to bring it to life. This entails creating a uniformed look and feel throughout all the touchpoints a guest, member or customer will encounter. From signage to letterhead, logos to menus, all of the seemingly different pieces of the mosaic are tied together by a common identity.

Storyline

Now that the identity of the event, community, club, restaurant or resort has been established, it’s time to tell the world about it. A compelling and descriptive storyline is one of the best ways to reach and inform prospects. In its final form, the storyline is a printed document describing in detail the identity and spirit of your business. This helps everyone involved to act with one vision and tell the story to potential and existing guests with one voice.

Brand Integrity

Consistent and careful evaluation is needed to ensure the brand as it was envisioned is consistent with your guests’/customers’ actual experiences. We will help you maintain focus on the core elements of your brand, and ensure that every aspect of the operation maintains fidelity to those elements. This practice is one of the keys to the long-term building of a strong brand that is perceived as intended.