WM Phoenix Open Media Center

  |   cl blog

Each year, the Communication Links crew, led by Rob Myers, manages the controlled chaos at the Waste Management Phoenix Open Media Center. To create workspace for local and national media, the cart barn located below the TPC clubhouse, is transformed into the media nerve center of the tournament. Player interviews are held there, and reporters benefit from a number of sources feeding information into the media center. First of all the tradition of handwriting the results, calligraphy style, continues to this day for the most part irrelevant, but definitely handy if the lights went out.

Television coverage obviously helps media to get a feel for the play, and a huge leap in information gathering emerged when the TOUR launched Shotlink Tournament Tracker. This revolutionary technology enables the media and fans to access the leaderboard as well as a myriad of tournament and player data. Between the television coverage, electronic and old-fashioned leaderboards, the reporters covering the event are able to closely monitor play in real-time all from the comfort of the media center. In fact, for the most part, it’s easier for them to hang in the media center and let the information come to them, instead of trying to roam the golf course on foot.