The Tech Lab

Programmatic Pitfalls

Programmatic advertising is here to stay. This automated bid-buy-place-report ecosystem of advertising has demonstrated its ability to be a quick way to pulse digital ads efficiently and to do so across multiple media platforms from the comfort of the advertiser's…
Jim Martin
March 22, 2017
The Tech Lab

Google Forces Secure Browsing

Google is doubling down on website security by doing something I consider very heavy-handed. But, when did Google do anything that was less than heavy-handed? However, I have some good news, and I have some bad news, and then I…
Jim Martin
January 20, 2017