The Thunderbirds are no strangers to charities like St. Mary’s Food Bank and United Food Bank and their mission to alleviate hunger through the gathering and distribution of food.
Still feeling the sting of the cancellation of the 2020 NCAA Division I Men’s and Women’s Golf Championship, the tournament hosts gathered at Grayhawk Golf Club for a special event to, first, honor what didn’t happen, and second, celebrate the…
The Thunderbirds – hosts of the Waste Management Phoenix Open – are providing $1 million in emergency funding to assist Arizona charities during this time of great uncertainty.
I’ve spent more than half my life working as a liaison between my clients and the media. The bulk has come during my tenure at Communication Links where our interactions are primarily with those in the golf, travel and luxury…
On March 10, 2020, Tom Burt, a cybersecurity executive at Microsoft, released a blog post about a significant step taken to corral one of the most prolific botnets we’ve ever seen. In coordination with worldwide ISPs, domain registrars and with…
Last week the Department of Homeland Security and Mozilla, an open source browser developer, warned users to update the popular Firefox browser. It seems that hackers have continued to cast their nets far and wide looking for holes in Internet…
Just about everyone in offices around the country are gathered around the water cooler talking about one of two things – Tiger’s 15th Major victory at the 2019 Masters, or the last season of Game of Thrones. We’re in the…
There was a time when golf information was scarce and difficult to find. If you didn’t subscribe to Golf Magazine you had to peruse the swing tips while waiting for your tires to be rotated or read it at the…
Fridays are special here at Communication Links. Most Fridays, the Communication Links team gets together over soda pop, craft beer and Jameson to discuss some important matters. Sometimes our Friday happy hours are brainstorm sessions to come up with the…
Many technology executives will tell you: there's no such thing as privacy on the Internet. In many ways they are right. Whenever you sign up for any social media website, the information you share is collected in massive data warehouses…
Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee times long before social media, and you’ll be able to sell…
After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game or music streaming service.
Have you had a Starwood Hotel guest reservation since 2014? If so, Starwood's full line of hotel brands, all owned by Marriott Corporation, has had its entire database breached by hackers that will impact up to 500 million customer accounts.
In the inbound marketing stack, there are a number of inter-connected tools used to attract, inform and convert existing customers and newly-found prospects. Social media, pay-per-click and programmatic digital advertising have emerged as leaders in both B2B and B2C marketing…
Within the last few days you may have heard that Twitter is self-reporting a potentially catastrophic event that could have been a major blow to online security. From all appearances and claims by Twitter, they escaped any hacker intrusions and…
Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional media in their marketing stack compared to some of…
In November 2017, I wrote an extensive post about the KRACKS cybersecurity threat against home and business Wi-Fi routers. It appears this particular threat has run its course, although vulnerable routers still exist all around the world. If your IT…
I was part of the decision-making that led to the transformation of the original Netscape Browser into what is today known as Firefox. That took place in 2001 when we spun the entire browser team out of Netscape and provided…
If you ever walked into your business office and your iPhone, iPad, Android Phone or your notebook computer automatically re-connected with your company's Wi-Fi Router, you may be vulnerable. If you walk into a Starbucks, or your home office or…
One of the biggest issues for general managers, owners, and management companies in the golf industry is to understandhow their golf operation compares to their competitor. The process of benchmarking is creating a standard or reference by which others can…