My first Phoenix Open as a Thunderbird seems like a lifetime ago. We celebrated my daughter’s first birthday there in 1998 with melting ice cream and cake at the House and Grounds trailer on the 18th fairway.
After 6+ years at Indian Bend Road in mid-Scottsdale, the team at Communication Links packed up and moved on January 15. The trek north to Scottsdale Airpark was but 6 miles, but the chaos of managing our client relationships while…
Kids are made to move. Their little plastic bodies bend and bounce with the natural ease of childhood, the ideal time for athletics of all sorts. Of them, golf certainly fits the refrain “start them while they’re young.” For the…
As years go, 2020 isn’t making anyone’s Top 10 list. I’m not a fan either, but I’m strangely thankful for this year. To be certain, 2020 has not been an easy year to love or even like. Pandemics, wildfires, lockdowns…
Here at Communication Links, we have a lot of pride in our work we do for the Waste Management Phoenix Open and the charities the tournament supports here in Arizona. But when we have our “golf fan” hats on, we’d…
One of my all-time favorite quotes is from erudite philosopher Mike Tyson: “Everyone has a plan until they get punched in the mouth.” Having spent a little time in the ring, I know the truth of this gem. The things…
Later this month, it’ll be the turkey’s time to shine. Until then, there’s nothing more satisfying and satiating than a perfectly cooked steak. However, preparing one at home can be a challenge and often an expensive disappointment.
Here at Communication Links, we understand one of the best and most useful tools to enhance our clients’ brand is through digital dissemination on Instagram. We captain the white-capped seas of social because we know it’s one of the most…
Everyone appreciates being recognized for a job well done. And, when it comes to keeping two of the state’s best golf courses in top shape, no one does it better than the superintendents at We-Ko-Pa Golf Club. Our crew recently…
One of the great by-products of working with smart, savvy clients is that we at Communication Links get to learn a lot about their businesses from the inside. But, better still is our ability to watch how they lead their…
If this PR thing doesn’t work out, I might have to switch to promoting up-and-coming young musical artists. I don’t really have any experience. But I do have an in. My third son, Niko, just released his first studio-produced single.…
Phil Mickelson’s agent, Steve Loy, is a former coach of The Arizona State University Men’s Golf Team, and Phil was a member of Coach Loy's team during his years at ASU. Recently, Coach Loy gifted the team with a one-of-a-kind…
The concept of social media is here to stay. It is not a fad. It is not just for Millennials to update their friends on what they ate for dinner. And regardless of your personal opinions on each individual platform,…
December 2020 marks the 25th anniversary of the 1995 opening of the Raptor Course at Grayhawk Golf Club. The timing could not have been better. Raptor’s launch (and Talon's debut in ’94) coincided with a golf renaissance. As the industry…
I’m not a golfer. I never have been. Now that may be an odd admission for someone who’s spent nearly his entire adult life promoting the game. But the truth is, I’m not.
When golf industry leaders announced they were “growing the game of golf” – they meant it. Kids now enjoy a field of opportunities, both new and old, made even more popular as other sports take a timeout. Several junior programs…
In analyzing email database list management, we believe the winners are those marketers who don't focus on quantity (the biggest), but rather the ones who are targeting quality (the most engaged). In this case, smaller can beat out larger. And,…
For a while, stepping back from social media was probably the best thing to do. Take a pause, gather thoughts, brainstorm and reevaluate; after all, choosing to post nothing over posting something you are unsure of, is a sure bet.
As the world wrestles with COVID-19 countermeasures, common, if a bit overused, descriptions of the situation run the gamut from “unprecedented” to “uncharted.” But for professional golfers playing for the first few times without the sights and sounds of the…
We had the great pleasure of working on the Dumbarnie project on Scotland's Firth of Forth. For all of us at Communication Links, seeing this wonderful property now open for play is gratifying. The fact that Dumbarnie is receiving favorable…