Scottsdale CVB Golf Campaign Continues With Website Redesign
The CVB continues to promote Scottsdale as “The World’s Finest Golf Destination” with a redesigned golf website. A fresh look, responsive design and a new URL, ExperienceScottsdaleGolf.com, have refreshed the golf campaign that promotes the destination to one of Scottsdale’s most valuable visitors – the golf visitor. These visitors typically travel to Scottsdale with a group of three or four friends and spend an average of $1,800 per person during a trip, which is 50 percent more than the average Scottsdale visitor. “We understand how important the golf market is to Scottsdale,” said Caroline Stoeckel, vice president of marketing for the Scottsdale bureau. “The national golf trend is declining, but in Scottsdale it’s quite the opposite. That’s why we continue to invest in promoting golf to high-value visitors.” Some of the sites features include: course information, packages and deals, Brandel Chamblee’s blog, and the Scottsdale Golf Guide. Additionally, the website includes a list of golf course rankings, articles about Scottsdale golf courses, golf resources, the history of Scottsdale golf and general Scottsdale travel information. The golf campaign is in its third year, and is made possible in partnership with Communication Links.