Publicity consistently rates as one of the most effective forms of marketing for several reasons. First, an editorial story delivers much more detail than can be practically presented in an advertisement resulting in a richer, more valuable experience for the reader/viewer. Second, editorial-type stories carry the clout of an impartial third-party assessment.
To that end, we tell each client’s story with enthusiasm and clarity so that the media can quickly and easily repackage for their viewers/readers to consume. Although we rarely take ourselves seriously, we do take our relationships with the media very seriously. Our approach is to serve as a valued source that our media contacts can depend on to provide accurate, timely and relevant information that make their jobs a bit easier. In part, it is our commitment to pitching newsworthy content that has resulted in an exceptional working relationship with the media across print, broadcast and digital platforms.