Consumers Increasingly Embracing Email Marketing
The art of marketing certainly has changed since the time when the Sears catalog was king. And as people begin to take to the latest – digital marketing – like a duck to water, the numbers are starting to roll in supporting their efficacy. In particular, email marketing continues to carve out its place as a relevant resource for people to not only send a message to grandma, but to receive the latest special offers and services directly into their inbox. According to a report produced by Forrester Research conducted over the past four years, attitudes held by consumers regarding email marketing have improved. For example, they are less likely to delete messages without reading them. More consumers reported that they allow email promotions into their personal email inboxes. They forward emails to friends and family more often, and the conversion-to-sale percentage fluctuated a bit before settling one percentage point below ’06 levels.