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COCA-COLA NAMED OFFICIAL SOFT DRINK OF THE FRYS.COM OPEN

  |   Frys.com Open

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www.frysopengolf.com

FOR IMMEDIATE RELEASE:

September 11, 2010

MEDIA CONTACT:

Chris Kaplan, (480) 348-7540

ckaplan@commlinks.com

COCA-COLA NAMED OFFICIAL SOFT DRINK OF THE FRYS.COM OPEN

SAN MARTIN, Calif. – Frys.com Open tournament director Ian Knight announced today that Coca-Cola Enterprise (CCE) has been named the official soft drink of the 2010 Frys.com Open, scheduled to be played at CordeValle, located in San Martin, Calif., October 13-17.

“We are excited to partner with Coca-Cola,” said Knight. “We are confident that through their extensive brand portfolio, patrons at the Frys.com Open will have a wide variety of refreshing soft drinks from which to choose.”

Coca-Cola Enterprises has had a long-standing, excellent relationship with Fry’s Electronics as well as the annual Frys.com Open. The Frys.com Open provides CCE an opportunity to showcase all the refreshing beverages they provide for every lifestyle and occasion. The Frys.com Open also gives CCE an excellent venue to engage and add value to their relationship with Fry’s Electronics.

“Coca-Cola Enterprises is pleased to have the opportunity to partner with our great customer Fry’s Electronics,” said Jennifer Wilkie, National Accounts, Specialty Retail for Coca-Cola Enterprises.  “The Frys.com Open is a great way for us to engage with Fry’s Electronics and the community and add value to both, and we’re also proud to have the opportunity to showcase our broad brand portfolio.”

Coca-Cola Enterprises is the world’s largest marketer, distributor, and producer of bottle and can liquid non alcoholic refreshment. CCE sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information about CCE, please visit www.cokecce.com.

The Frys.com Open is part of the PGA TOUR’s Fall Series and features a full-field (132 players), four-day tournament with a $5 million purse and $900,000 payout to the winner.  The tournament will be played Oct. 11-17 at CordeValle in San Martin, Calif., located just 25 minutes south of title sponsor Fry’s Electronics headquarters in San Jose, Calif.  For more information go to www.frysopengolf.com or find us on Facebook at www.facebook.com/frysopengolf.