Author: Communication Links

golf_graph_2
  |   cl blog

Golf Benchmarking: What You Need to Know

One of the biggest issues for general managers, owners, and management companies in the golf industry is to understandhow their golf operation compares to their competitor. The process of benchmarking is creating a standard or reference by which others can be measured or judged. Benchmarking...

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29 March
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golf-hole-overlooking-lake_rt-sm
  |   cl blog

Foolproof Membership Sales

Whenever I get asked to help “sell” memberships for any of our clients, I usually say no. Not because I don’t want to help or need their business, but because I have an opinion about the process that is seldom shared in the private club...

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26 September
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millenials-golf
  |   cl blog

What Millennials Need From Golf

We’ve been hearing the horror stories for years. The millennials are coming to town with their apathetic attitudes, hipster clothing and social anxiety ready to post to Instagram instead of actually living the moment. Right now, the American millennial generation commands $1 trillion dollars in...

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06 May
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